Eyeglasses And Contacts.com
The challenge
Dr. Mark Welding needed an e-commerce web site that would allow customers to purchase eyeglasses and contact lenses online, easily and securely.
This challenging project required a content-rich site that would integrate with an existing database of 10,000+ active frames and contact lenses. In order to comply with HIPAA regulations, the site must also accurately capture and verify detailed prescription information.
Finally, the web site would require the unique ability for a user to “try on” frames before buying, by uploading a personal photo that could then be paired with a superimposed photo of the selected eyeglasses.
The solution
Using our SQ7Manage content management solution, Square Seven created a dynamic e-commerce web solution on time and on budget. The application was customized to work with the client’s extensive database, as well as to provide detailed prescription verification information.
Square Seven also leveraged several new tools provided by the .NET framework to create the unique “C-It On” feature, allowing users to see how they would look in certain frames before purchasing.
The results
The innovative new EyeglassesAndContacts.com site provides:
- Unique functionality that provides competitive differentiation
- A cost-effective method to integrate and update content
- Streamlined processes for managing extensive data
- Consistency of brand and message