DVMR Vibe
The challenge
DVM Resources is a full-line distributor of animal health products, pharmaceuticals, and hospital supplies to the veterinary industry. The growing company wanted to increase sales and customer loyalty via a web-based incentive program. Branded as DVMR Vibe, the program was designed reward loyal customers with points that could be exchanged for pharmaceuticals or new medical equipment.
To succeed, the DVMR Vibe program require a flexible, content-managed web platform, effective customer-facing marketing messages, simple tracking and administration of customer data, and a seamless link to customer account information stored in the company’s accounting system.
The solution
Based on our flexible SQ7 content management solution, Square Seven created a new web portal to manage the incentive program. The comprehensive site, which matches the look and feel of the company’s marketing materials, provides:
- An easy-to-navigate customer interface for viewing point totals and current promotions
- The ability for company representatives to enroll customers and monitor their activity
- An administrative interface for managing the web portal, customers, representatives and online promotional items
- An automated back-end process to capture information from DVM Resources’ accounting system and calculate points based on recent purchases
The results
The new incentive program web portal from Square Seven provides DVM Resources with:
- An effective, integrated method to increase customer profitability and retention
- Effective promotional messaging that increases product sales
- Simple campaign administration and management
- Seamless integration with customer account data