Commerical Metals
The challenge
Founded in 1915, Commercial Metals Company (CMC) manufactures, recycles, and markets steel and other metals and related products around the world. The global company needed more than just a website — they required a centralized online portal that could communicate with both customers and investors.
To be effective, the site must be capable of integrating an extensive product database and cross-referencing their growing list of worldwide plants and offices. The site must also be easy to update and maintain as the company continues its worldwide growth.
The solution
Square Seven created a new online presence for the company, which provides their worldwide customer base with a simple method of searching through thousands of products located at hundreds of locations around the world. Customers can instantly search and cross-reference CMC’s frequently changing product database and growing list of worldwide offices.
The site also features extensive investor relations information, a data-driven careers section, and links to secured intranet pages for employees.
The results
The new site from Square Seven provides CMC with:
- A centralized portal of information for customers, investors, and employees.
- Instant customer access to details and sourcing for thousands of products.
- A dynamic mapping tool allows customers to easily find specific products at nearby CMC offices.
- A cost-effective method to integrate and update content
- Consistency of brand and message